Cross Creek

Specialist Lead to Cash Consultants

Salesforce Lead to Cash; Agentforce Revenue Management & CPQ.

Cross Creek is a focused consultancy working exclusively in the Salesforce Lead to Cash space; Agentforce Revenue Management (formerly Revenue Cloud) & CPQ. We work directly with clients, and alongside Salesforce consultancies who need specific depth on a project.

Get in touch Our expertise
UK-based, delivering internationally. Individual contributors or a full project team Strategic guidance through to full implementation

Implementing complex Lead to Cash solutions.

01 — Who we work with

Direct to Clients

Helping clients directly with ARM or CPQ projects, business-as-usual and strategy.

Alongside your Preferred Delivery Partner

Augmenting Salesforce Consulting organizations, where specific L2C depth is required.

Focused on Lead to Cash

02 — Expertise

Supporting every stage of the Lead to Cash journey on the Salesforce platform.

01

Strategy and Business Analysis

02

Technical & Solution Architecture

03

Consulting and Configuration

04

Development and Customization

05

Support and Business-As-Usual

CMLExpression SetsPricing ProceduresDecision TablesSalesforce IndustriesProduct and Price RulesMulti-CurrencyBilling IntegrationCustom Pricing LogicThird Party and PayawaysSKU ConversionNetSuite IntegrationPricing QASKU ConsolidationUsage Based Billing

Including one of the most complex full Agentforce Revenue Management implementations delivered to date.

2
Agentforce Revenue Management implementations
15
Full-cycle CPQ implementations
14 yrs
Average Salesforce Lead-to-Cash experience, per specialist
22
Focused Experts
Certified
Our team hold over 100 Salesforce certifications

Explore our focus areas

More detail

Agentforce Revenue Management

Architecture, build, and rescue for complex ARM programmes.

Salesforce CPQ consultants

Full-cycle CPQ specialists for product, pricing, and quoting.

Lead to Cash

End-to-end Salesforce Lead to Cash — strategy through BAU.

Questions buyers usually ask

03 — FAQ
What does Cross Creek specialise in?

Cross Creek is a focused consultancy working exclusively in Salesforce Lead to Cash — Agentforce Revenue Management (formerly Revenue Cloud) and Salesforce CPQ. We do not spread across the wider Salesforce cloud estate.

What is Agentforce Revenue Management?

Agentforce Revenue Management is Salesforce’s modern revenue platform (evolved from Revenue Cloud) for product, pricing, quoting, and related Lead to Cash processes. Cross Creek designs, implements, and rescues complex ARM programmes.

How is Cross Creek different from a general Salesforce partner?

Generalist partners cover many clouds. We live in Lead to Cash full-time — architecture, configuration, CML and pricing logic, integrations, and rescue work — so clients get specialist depth rather than a rotated generalist bench.

Do you only work direct with clients?

No. We work direct with clients and also alongside preferred delivery partners. Salesforce consultancies bring us in when a project needs specific L2C depth for a phase or the full engagement.

When should we bring in a Lead to Cash specialist?

When ARM or CPQ scope is complex, stuck, or about to start; when pricing logic goes beyond out-of-the-box; when a SI needs niche capability; or when BAU needs specialists who already know this domain.

Where is Cross Creek based?

We are UK-based and deliver internationally.

Looking for a specialist on Agentforce Revenue Management, CPQ, or Lead to Cash? Get in touch.

Have an Agentforce Revenue Management or CPQ problem that needs a specialist?

We are always happy to talk it through.